Many small business owners I know use Google Analytics to keep an eye on the number of visits they have to their website. This is great because at least the tool is being put to use, but just think for a moment. Would you rather have 1,000 website visits per month or 500 visits per […]
So you want to improve your email marketing? That’s great news! Did you know that: Email is the primary source of data for marketing people – with 41% relying on their email marketing response data. (Forbes) Email has long been one of the most measurable channels for marketers. It helps you learn what your audience […]
This is a fascinating video from Google which explains how (and why) they started, how they have grown over the years and what their future plans are.
This is probably the quickest but most effective thing you can do for your overall website health.
Google has confirmed that the latest version of Penguin (which is 4.0) is now live and part of their core algorithm as of 23rd September 2016. Penguin is the name given to part of the algorithm that deals with web spam – things like keyword stuffing and unnatural link schemes and was first launched in […]
