Start growing your email list today
Friday 28th August
10am GMTBecause your emails shouldn’t sit unread in inboxes – they should spark connection, curiosity, and conversation.
By the end of this masterclass you’ll know how to
✴️ Map out a simple, effective newsletter strategy that actually gets done
✴️ Define your content pillars and topics so you’re never stuck for ideas
✴️ Templates and examples you can customise for your own business
If sending a newsletter feels like shouting into the void (or one more thing on your to-do list you never get to), you’re not alone.
But when done well, newsletters are powerful. They nurture relationships, build credibility, and keep your business front of mind — without ever feeling salesy or forced.
In this live masterclass, I’ll show you how to turn your email list into your most valuable marketing tool — one that your audience genuinely wants to hear from.
In this practical, live training, I’ll show you how to:
✨ how to plan your newsletter content — turn “I should probably send something…” into a consistent, value-packed plan that fits your business goals
✨ how to keep your branding and tone consistent — so your audience instantly recognises and trusts your emails
✨ how to write subject lines that get opened — using curiosity and relevance (without the clickbait!)
✨ how to choose what to include — blog posts, tips, testimonials, checklists, curated content and more
✨how to manage your production process — use simple tools and workflows to stay organised and make the most of your content
We’ll keep things real.
No theory, no fluff — just clear, actionable advice you can implement straight away.
You’ll see real examples, learn from what actually works, and walk away with fresh ideas, a solid content plan, and the confidence to send engaging, on-brand emails that convert.
If that sounds like you, you’re in exactly the right place.
This was absolutely brilliant, invaluable, Thank you Jo
Fab masterclass, I've actioned your tips already - it was also really refreshing to have a class without a major sales pitch and PACKED with value
I’m Jo Hodge, a S.E.A. (Search, Email & Analytics) consultant and coach. With 20+ years in digital (including nearly a decade at AOL), I translate tech into plain English and help small business owners attract and convert more of their ideal clients with marketing that’s ethical, understandable, and actionable.
I founded The Digital Marketing Fairy in 2014 to change the image of digital marketing. We work side-by-side with you—transparent, project-based pricing, clear explanations, and practical training that puts you in control—rather than the cookie-cutter agency model that leaves you feeling like a little fish in a very big pond.
