Backlinks are an essential part of an SEO strategy (it’s one of Google’s TOP THREE RANKING FACTORS) – but what exactly are they, why are they so important and how can they be dangerous? WHAT IS A BACKLINK? A backlink is when a page on a website links to a page on another website – yep, it’s […]
HOW TO ADD SCHEMA TO YOUR WEBSITE USING GOOGLE TAG MANAGER Do you want to know how to add Schema to your website but not really sure why you should? Or even if you should? Then read on! Schema is a very important part of SEO but sadly overlooked by so many small business websites. […]
OK I hear you and agree – Email Marketing isn’t the newest or the sexiest form of digital marketing out there (ummm, hello TikTok and Insta Reels!). Some people even say Email Marketing is dead 💀 I actually think that Email Marketing isn’t important for your small business – IT’S ESSENTIAL. And I’d like to […]
One of the most important things about keyword research is making sure that you are targeting the keywords that your potential customers are actually searching for. Pretend just for a second that your business designs websites. So, you may think the best keyword for you to target is website design business. But does that accurately […]
SPRING CLEAN YOUR EMAIL LIST AND WHY IT’S IMPORTANT Have you ever heard the old saying Quality is better than Quantity?? Well that is absolutely true in terms of your email marketing list – and we’ll explain why. Spam complaints, emails sitting in inboxes unopened (called inactivity) and bounces (when an email doesn’t […]
