Why are all the links in my emails being clicked?
Why are all the links in my emails being clicked? (even the Unsubscribe link – what’s going on?!?!?!?!?) You send a lovely email. Your campaign report comes back, and… hang on a minute – every single link has been clicked. Even the unsubscribe link. And yet, no one has downloaded your freebie, booked a call, registered […]
Why is Email Marketing important?
OK I hear you and agree – Email Marketing isn’t the newest or the sexiest form of digital marketing out there (ummm, hello TikTok and Insta Reels!). Some people even say Email Marketing is dead 💀 I actually think that Email Marketing isn’t important for your small business – IT’S ESSENTIAL. And I’d like to […]
Spring clean your email list. And why it’s important.
SPRING CLEAN YOUR EMAIL LIST AND WHY IT’S IMPORTANT Have you ever heard the old saying Quality is better than Quantity?? Well that is absolutely true in terms of your email marketing list – and we’ll explain why. Spam complaints, emails sitting in inboxes unopened (called inactivity) and bounces (when an email doesn’t […]
Why we’ve moved from mailchimp
When we were just starting out (after years in the corporate world) we needed something that was flexible and as low cost as possible and Mailchimp sure fitted the bill (we were users for a looooong time). It’s free plan was generous and the number of integrations built into the software (such as Eventbrite, WordPress and Calendly) just made all of our systems super simple to connect.
How to design the perfect Email Signup Form
We all know that email marketing is a key activity for any business. If you’re still not completely convinced then take a look at these stats: Ensuring you have a consistent stream or new subscribers to your list is critical to make email marketing work for you but so many businesses overlook the first part […]
Email Marketing post GDPR – what the changes mean for you
So the GDPR implementation date has come and gone and after all the panic it seems the dust has now settled a little. However many small businesses are wary of sending email marketing campaigns in our post GDPR world – are you one of them? Email marketing is still a no brainer to brands: There […]
Top 5 tips to improve your Email marketing
So you want to improve your email marketing? That’s great news! Did you know that: Email is the primary source of data for marketing people – with 41% relying on their email marketing response data. (Forbes) Email has long been one of the most measurable channels for marketers. It helps you learn what your audience […]
