I’m never controversial, in fact I don’t even like upsetting people if I can avoid it! But something happened yesterday that has made me so bloody furious I can’t not write this post. I received a call from a company last week enquiring about my SEO (Search Engine Optimisation) services. We had a good chat […]
As a small business owner you’ve more than likely heard of Google Analytics™ but I’m guessing you probably haven’t heard of Google Search Console. For me, it’s probably the most important tool that I use on a daily basis. Google Analytics concentrates on how people get to your website and what they do when they […]
Smart Insights have recently published their Managing Digital Marketing report for 2017 and is full of digital marketing statistics from businesses across the UK and beyond. This annual report aims to understand how businesses are planning and managing their digital marketing via an online survey. Digital marketing is no longer a fancy new thing – […]
As it’s World Emoji Day (yes – there is such a thing. For more info on this see http://worldemojiday.com) I had to write this post as so many of my clients ask me “Is it appropriate for me to use emoji in business communications?”. Unfortunately the answer isn’t clear cut – it depends. There’s no doubt […]
Many small business owners I know use Google Analytics to keep an eye on the number of visits they have to their website. This is great because at least the tool is being put to use, but just think for a moment. Would you rather have 1,000 website visits per month or 500 visits per […]
