Smart Insights have recently published their Managing Digital Marketing report for 2017 and is full of digital marketing statistics from businesses across the UK and beyond. This annual report aims to understand how businesses are planning and managing their digital marketing via an online survey. Digital marketing is no longer a fancy new thing – […]
As it’s World Emoji Day (yes – there is such a thing. For more info on this see http://worldemojiday.com) I had to write this post as so many of my clients ask me “Is it appropriate for me to use emoji in business communications?”. Unfortunately the answer isn’t clear cut – it depends. There’s no doubt […]
Many small business owners I know use Google Analytics to keep an eye on the number of visits they have to their website. This is great because at least the tool is being put to use, but just think for a moment. Would you rather have 1,000 website visits per month or 500 visits per […]
So you want to improve your email marketing? That’s great news! Did you know that: Email is the primary source of data for marketing people – with 41% relying on their email marketing response data. (Forbes) Email has long been one of the most measurable channels for marketers. It helps you learn what your audience […]
This is a fascinating video from Google which explains how (and why) they started, how they have grown over the years and what their future plans are.
