The top 6 marketing challenges in 2017

As part of my job I do a LOT of research – technology changes so fast if you don’t keep up to date then you’re pretty much making yourself redundant. I’ve been a fan of Hubspot’s State of Inbound report for quite some time. Now in it’s 9th year it’s a thorough review of the […]
Digital Marketing Statistics 2017

Smart Insights have recently published their Managing Digital Marketing report for 2017 and is full of digital marketing statistics from businesses across the UK and beyond. This annual report aims to understand how businesses are planning and managing their digital marketing via an online survey. Digital marketing is no longer a fancy new thing – […]
Emoji’s in business communications – Yes or No?

As it’s World Emoji Day (yes – there is such a thing. For more info on this see http://worldemojiday.com) I had to write this post as so many of my clients ask me “Is it appropriate for me to use emoji in business communications?”. Unfortunately the answer isn’t clear cut – it depends. There’s no doubt […]