Why mobile responsiveness is a must for your website Hi! We’re Sox Digital, and we’re hijacking Jo’s blog today (with permission, we promise). We do websites and content creation for small UK businesses. We’re here to talk about something that makes both us (Sox) and the Digital Marketing Fairy slightly ragey: websites that don’t work […]
How to tidy up your email marketing (and why you should) I’m not going to lie — email marketing is my absolute sweet spot! It’s such a powerful tool that can make a big difference to your business. And no, your list doesn’t need to be massive. A small audience of engaged, ideal clients will […]
Why are all the links in my emails being clicked? (even the Unsubscribe link – what’s going on?!?!?!?!?) You send a lovely email. Your campaign report comes back, and… hang on a minute – every single link has been clicked. Even the unsubscribe link. And yet, no one has downloaded your freebie, booked a call, […]
Backlinks are an essential part of an SEO strategy (it’s one of Google’s TOP THREE RANKING FACTORS) – but what exactly are they, why are they so important and how can they be dangerous? WHAT IS A BACKLINK? A backlink is when a page on a website links to a page on another website – yep, it’s […]
HOW TO ADD SCHEMA TO YOUR WEBSITE USING GOOGLE TAG MANAGER Do you want to know how to add Schema to your website but not really sure why you should? Or even if you should? Then read on! Schema is a very important part of SEO but sadly overlooked by so many small business websites. […]
