How to build your email list (without being pushy or spammy) Have you got an email list? How’s it going? Do you proactively grow it or does the thought of asking new people to sign up make you want to run for the hills?! Read on to find out how to build your email list, […]
Why mobile responsiveness is a must for your website Hi! We’re Sox Digital, and we’re hijacking Jo’s blog today (with permission, we promise). We do websites and content creation for small UK businesses. We’re here to talk about something that makes both us (Sox) and the Digital Marketing Fairy slightly ragey: websites that don’t work […]
How to tidy up your email marketing (and why you should) I’m not going to lie — email marketing is my absolute sweet spot! It’s such a powerful tool that can make a big difference to your business. And no, your list doesn’t need to be massive. A small audience of engaged, ideal clients will […]
Why are all the links in my emails being clicked? (even the Unsubscribe link – what’s going on?!?!?!?!?) You send a lovely email. Your campaign report comes back, and… hang on a minute – every single link has been clicked. Even the unsubscribe link. And yet, no one has downloaded your freebie, booked a call, […]
Backlinks are an essential part of an SEO strategy (it’s one of Google’s TOP THREE RANKING FACTORS) – but what exactly are they, why are they so important and how can they be dangerous? WHAT IS A BACKLINK? A backlink is when a page on a website links to a page on another website – yep, it’s […]
