Spring clean your email list. And why it’s important.
SPRING CLEAN YOUR EMAIL LIST AND WHY IT’S IMPORTANT Have you ever heard the old saying Quality is better than Quantity?? Well that is absolutely true in terms of your email marketing list – and we’ll explain why. Spam complaints, emails sitting in inboxes unopened (called inactivity) and bounces (when an email doesn’t […]
Why we’ve moved from mailchimp
When we were just starting out (after years in the corporate world) we needed something that was flexible and as low cost as possible and Mailchimp sure fitted the bill (we were users for a looooong time). It’s free plan was generous and the number of integrations built into the software (such as Eventbrite, WordPress and Calendly) just made all of our systems super simple to connect.
Google will update it’s ranking factors very soon
GOOGLE WILL UPDATE IT’S RANKING FACTORS VERY SOON HERES WHAT YOU NEED TO KNOW Google is updating its ranking factors in a little over a month (the rollout starts in May 2021) and if your website doesn’t meet it’s new guidelines your organic search engine rankings will be affected. AND NOT IN A GOOD WAY. […]
GMB Messaging Test
GOOGLE MY BUSINESS MESSAGING TEST SORT OF! We log into our google My Business account every day – to post an update (it really helps with growing your visibility!) and to respond to any new reviews we’ve received. A few weeks ago we noticed a new menu option – Messaging. And we wanted to test […]
Top 5 SEO Myths
THE TOP 5 SEO MYTHS explained SEO is always constantly changing but there are several myths about it that just don’t go away. From actually harming your organic rankings to having no effect whatsover – these are the top 5 SEO myths we’ve come across – and how we can demonstrate they’re false! Don’t waste […]
The four types of SEO
THE FOUR TYPES OF SEO and what they cover Do you ever find SEO overwhelming? Keyword research, page speed, back links, responsiveness – the list seems never ending. However every SEO task falls into four distinct categories. This post will explain what they are, what the key tasks are for each one and how you […]
Why you should always check your website on mobile devices
This month I’m covering all things technical SEO and if you’re following me on social media you’ll know I’ve already been posting about mobile friendliness. Unfortunately I don’t mean being kind to your mobile by giving it a bit of a rest 😉 but ensuring that your website looks and acts as well as it […]
How to design the perfect Email Signup Form
We all know that email marketing is a key activity for any business. If you’re still not completely convinced then take a look at these stats: Ensuring you have a consistent stream or new subscribers to your list is critical to make email marketing work for you but so many businesses overlook the first part […]
Email Marketing post GDPR – what the changes mean for you
So the GDPR implementation date has come and gone and after all the panic it seems the dust has now settled a little. However many small businesses are wary of sending email marketing campaigns in our post GDPR world – are you one of them? Email marketing is still a no brainer to brands: There […]
The essential guide to Google Search Console for small businesses – Part 2
So we’ve covered the main dashboard to Search Console in part 1, now we’re going to get a little more in depth and cover the Search Appearance and Search Traffic section. SEARCH APPEARANCE Unless you’re REALLY serious about your SEO (search engine optimisation) then I would suggest that you don’t pay too much attention to […]
