Why are all the links in my emails being clicked?
Why are all the links in my emails being clicked? (even the Unsubscribe link – what’s going on?!?!?!?!?) You send a lovely email. Your campaign report comes back, and… hang on a minute – every single link has been clicked. Even the unsubscribe link. And yet, no one has downloaded your freebie, booked a call, […]
What are backlinks in SEO?
Backlinks are an essential part of an SEO strategy (it’s one of Google’s TOP THREE RANKING FACTORS) – but what exactly are they, why are they so important and how can they be dangerous? WHAT IS A BACKLINK? A backlink is when a page on a website links to a page on another website – yep, it’s […]
How to add Schema to your website
HOW TO ADD SCHEMA TO YOUR WEBSITE USING GOOGLE TAG MANAGER Do you want to know how to add Schema to your website but not really sure why you should? Or even if you should? Then read on! Schema is a very important part of SEO but sadly overlooked by so many small business websites. […]
Why is Email Marketing important?
OK I hear you and agree – Email Marketing isn’t the newest or the sexiest form of digital marketing out there (ummm, hello TikTok and Insta Reels!). Some people even say Email Marketing is dead 💀 I actually think that Email Marketing isn’t important for your small business – IT’S ESSENTIAL. And I’d like to […]
Keyword Research Tip – Think like your customer
One of the most important things about keyword research is making sure that you are targeting the keywords that your potential customers are actually searching for. Pretend just for a second that your business designs websites. So, you may think the best keyword for you to target is website design business. But does that accurately […]
Spring clean your email list. And why it’s important.
SPRING CLEAN YOUR EMAIL LIST AND WHY IT’S IMPORTANT Have you ever heard the old saying Quality is better than Quantity?? Well that is absolutely true in terms of your email marketing list – and we’ll explain why. Spam complaints, emails sitting in inboxes unopened (called inactivity) and bounces (when an email doesn’t […]
Why we’ve moved from mailchimp
When we were just starting out (after years in the corporate world) we needed something that was flexible and as low cost as possible and Mailchimp sure fitted the bill (we were users for a looooong time). It’s free plan was generous and the number of integrations built into the software (such as Eventbrite, WordPress and Calendly) just made all of our systems super simple to connect.
Google will update it’s ranking factors very soon
GOOGLE WILL UPDATE IT’S RANKING FACTORS VERY SOON HERES WHAT YOU NEED TO KNOW Google is updating its ranking factors in a little over a month (the rollout starts in May 2021) and if your website doesn’t meet it’s new guidelines your organic search engine rankings will be affected. AND NOT IN A GOOD WAY. […]
GMB Messaging Test
GOOGLE MY BUSINESS MESSAGING TEST SORT OF! We log into our google My Business account every day – to post an update (it really helps with growing your visibility!) and to respond to any new reviews we’ve received. A few weeks ago we noticed a new menu option – Messaging. And we wanted to test […]
Top 5 SEO Myths
THE TOP 5 SEO MYTHS explained SEO is always constantly changing but there are several myths about it that just don’t go away. From actually harming your organic rankings to having no effect whatsover – these are the top 5 SEO myths we’ve come across – and how we can demonstrate they’re false! Don’t waste […]
