Author: Jo Hodge

Jo Hodge has over 10 years experience helping businesses of all sizes elevate their email marketing, supercharge their SEO and understand their analytics to increase revenue, save time and deliver exceptional customer experiences. Her no-jargon, ethical and actionable approach ensures clients follow industry best practice and get results through workshops, group programmes and working 1:1. Jo draws on her experience as a corporate technical project manager, working both client and agency side to ensure synchronized marketing systems are implemented that align to their business objectives. Her clients love that they don’t need a PhD in computing or spend hours at a computer to see real results from digital marketing. Jo Hodge - Klaviyo Partner, Mailerlite Expert, Google Analytics certified. Established 2014.

Top 5 tips to improve your Email marketing

So you want to improve your email marketing? That’s great news! Did you know that: Email is the primary source of data for marketing people – with 41% relying on their email marketing response data. (Forbes) Email has long been one of the most measurable channels for marketers. It helps you learn what your audience […]

How Google has grown

This is a fascinating video from Google which explains how (and why) they started, how they have grown over the years and what their future plans are.

DMF 10 MIN TIP CREATE YOUR CANONICAL

This is probably the quickest but most effective thing you can do for your overall website health.

Penguin 4.0 is alive

Google has confirmed that the latest version of Penguin (which is 4.0) is now live and part of their core algorithm as of 23rd September 2016. Penguin is the name given to part of the algorithm that deals with web spam – things like keyword stuffing and unnatural link schemes and was first launched in […]

WHOS AFRAID OF THE Cookie Monster?

WHOS AFRAID OF THE Cookie Monster? No – we don’t mean that cute fuzzy blue thing from Sesame Street – really?!?!? Who could really be scared of him (well, Jo was but that’s a WHOLE other story!!). via GIPHY I’m actually referring to a piece of privacy legislation that was adopted by all EU member […]

#DMF 10 Minute Tip: take a nap!

the dm fairy 10 minute seo tip Take an seo nap! We’ll apologise in advance – this is not about snoozing 💤💤💤💤💤 There are only a few things you can do whilst sleeping and unfortunately SEO isn’t one of them. In SEO terms NAP stands for name, address, phone number and it’s very important for […]

backlinks – the good, the bad and the ugly

BACKLINKS THE GOOD, THE BAD AND THE UGLY If you follow me on Twitter you’ll know I was at BrightonSEO on Friday – probably the UK’s biggest search marketing conference. It was a great day – I picked up lots of tips, tricks and advice on SEO and can’t wait to start implementing them for […]