Google Analytics explained – A beginners guide
Explaining all of Google Analytics’s features in one blog post would be like trying to summarise Tolsty’s War and Peace into a newspaper article! So in this post I’m going to cover the basics of what is Google Analytics and how does it work along with an overview of each main report. GOOGLE ANALYTICS EXPLAINED […]
Local SEO statistics you NEED to know
Following my theme of all things Local SEO this month I’ve put together this infographic (go easy on me – it’s my first one ever!). If you’re in any doubt about how important Local SEO is if you’re a small business who’s potential customers are in one geographical location then this should convince you! Sources […]
Local SEO Checklist for small business websites
If you’re a small business owners who’s customers and potential customers are in one geographical location you absolutely HAVE to be doing local seo. But what is it, and more importantly – how do you do it? Take a look at my SEO checklist for local small business websites. First let’s start with the basics […]
Do you really know what your SEO consultant is doing?
I’m never controversial, in fact I don’t even like upsetting people if I can avoid it! But something happened yesterday that has made me so bloody furious I can’t not write this post. I received a call from a company last week enquiring about my SEO (Search Engine Optimisation) services. We had a good chat […]
What is Google Search Console (and why you should use it)
As a small business owner you’ve more than likely heard of Google Analytics™ but I’m guessing you probably haven’t heard of Google Search Console. For me, it’s probably the most important tool that I use on a daily basis. Google Analytics concentrates on how people get to your website and what they do when they […]
Digital Marketing Statistics 2017
Smart Insights have recently published their Managing Digital Marketing report for 2017 and is full of digital marketing statistics from businesses across the UK and beyond. This annual report aims to understand how businesses are planning and managing their digital marketing via an online survey. Digital marketing is no longer a fancy new thing – […]
Emoji’s in business communications – Yes or No?
As it’s World Emoji Day (yes – there is such a thing. For more info on this see http://worldemojiday.com) I had to write this post as so many of my clients ask me “Is it appropriate for me to use emoji in business communications?”. Unfortunately the answer isn’t clear cut – it depends. There’s no doubt […]
How to set up a goal in Google Analytics
Many small business owners I know use Google Analytics to keep an eye on the number of visits they have to their website. This is great because at least the tool is being put to use, but just think for a moment. Would you rather have 1,000 website visits per month or 500 visits per […]
Top 5 tips to improve your Email marketing
So you want to improve your email marketing? That’s great news! Did you know that: Email is the primary source of data for marketing people – with 41% relying on their email marketing response data. (Forbes) Email has long been one of the most measurable channels for marketers. It helps you learn what your audience […]
How Google has grown
This is a fascinating video from Google which explains how (and why) they started, how they have grown over the years and what their future plans are.
