How to measure your marketing ROI this holiday season using Google Analytics
How to measure your marketing ROI this holiday season using Google Analytics The holiday season will soon be upon us with Black Friday and Christmas just around the corner (don’t shoot the messenger 😉!), and for many businesses it’s a big opportunity to give their sales a final boost at the end of the year. […]
How to build your email list (without being pushy or spammy)
How to build your email list (without being pushy or spammy) Have you got an email list? How’s it going? Do you proactively grow it or does the thought of asking new people to sign up make you want to run for the hills?! Read on to find out how to build your email list, […]
Why mobile responsiveness is a must for your website
Why mobile responsiveness is a must for your website Hi! We’re Sox Digital, and we’re hijacking Jo’s blog today (with permission, we promise). We do websites and content creation for small UK businesses. We’re here to talk about something that makes both us (Sox) and the Digital Marketing Fairy slightly ragey: websites that don’t work […]
How to tidy up your email marketing (and why you should)
How to tidy up your email marketing (and why you should) I’m not going to lie — email marketing is my absolute sweet spot! It’s such a powerful tool that can make a big difference to your business. And no, your list doesn’t need to be massive. A small audience of engaged, ideal clients will […]
Why are all the links in my emails being clicked?
Why are all the links in my emails being clicked? (even the Unsubscribe link – what’s going on?!?!?!?!?) You send a lovely email. Your campaign report comes back, and… hang on a minute – every single link has been clicked. Even the unsubscribe link. And yet, no one has downloaded your freebie, booked a call, […]
What are backlinks in SEO?
Backlinks are an essential part of an SEO strategy (it’s one of Google’s TOP THREE RANKING FACTORS) – but what exactly are they, why are they so important and how can they be dangerous? WHAT IS A BACKLINK? A backlink is when a page on a website links to a page on another website – yep, it’s […]
How to add Schema to your website
HOW TO ADD SCHEMA TO YOUR WEBSITE USING GOOGLE TAG MANAGER Do you want to know how to add Schema to your website but not really sure why you should? Or even if you should? Then read on! Schema is a very important part of SEO but sadly overlooked by so many small business websites. […]
Why is Email Marketing important?
OK I hear you and agree – Email Marketing isn’t the newest or the sexiest form of digital marketing out there (ummm, hello TikTok and Insta Reels!). Some people even say Email Marketing is dead 💀 I actually think that Email Marketing isn’t important for your small business – IT’S ESSENTIAL. And I’d like to […]
Keyword Research Tip – Think like your customer
One of the most important things about keyword research is making sure that you are targeting the keywords that your potential customers are actually searching for. Pretend just for a second that your business designs websites. So, you may think the best keyword for you to target is website design business. But does that accurately […]
Spring clean your email list. And why it’s important.
SPRING CLEAN YOUR EMAIL LIST AND WHY IT’S IMPORTANT Have you ever heard the old saying Quality is better than Quantity?? Well that is absolutely true in terms of your email marketing list – and we’ll explain why. Spam complaints, emails sitting in inboxes unopened (called inactivity) and bounces (when an email doesn’t […]
