#DMF10mintip – Be a better (hash)tagger

Most of us know that using hashtags on Twitter increases the chance of your tweet being seen in a search.

For those of you that don’t know what a hashtag is here is a quick summary.

What is a Twitter hashtag
A hashtag (written with a # symbol) is used to index keywords or topics and allows people to easily follow things they are interested in.

– use the hashtag symbol before a relevant keyword or phrase in your Tweet to categorise that Tweet
– if you click on a hash tagged word in any message Twitter will show you other Tweets that include that hashtag
– hashtags can be included anywhere in a Tweet

For more basic hashtag info have a read of Twitters support page: https://support.twitter.com/articles/49309?lang=en

So, know we all know what a hashtag is how do you use the best ones to give maximum visibility to your Tweet?

Meet Hashtagify.me (http://hashtagify.me).

This cool (and free!) little tool allows you to research hashtags and not only provides meaningful data such as popularity and usage patterns it will also show you related hashtags.

When you go to the website you’re shown one of the all time top 10 Twitter hashtags (you will need a paid account to see the others but don’t worry about that now).

Whats really cool though is that it also shows you other hashtags that are related, and how popular they are.

hashtags

The hashtag in red is one of the all time top 10, the others in blue are related ones and as you can see the “business” and “jobs” hashtags are slightly more popular than the “marketing” one (just hover over the circles to get their popularity score.

Now if we’re really savvy we could write a Tweet using one of these hashtags but what if its not really relatable to your business?

Enter the search function!

Up in the top right corner you will see a little white rectangle labeled Search #tag. Put in there what you think would be a good hashtag for your tweet and it will again show you how popular that term is and a whole host of other related ones (that may actually be much better for you to use).

For example, I’m a jewellery designer so lets search for jewellery:

hashtags2

So I can see that jewellery is fairly popular at 63.7 and the american spelling jewelry is way more popular at 76.5 but I don’t ship to the US so no point using that.

But necklace (69.1) and earrings (67) are also more popular than jewellery so instead of promoting my entire range using #jewellery I would promote individual items using their respective hashtag.

This really is a great little tool (and no I haven’t been paid or given anything to review it!!!).

Give it a try and let me know what you think.

Jo
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10 min SEO tip: have an SEO NAP!

SEO NAP – It’s not about snoozing!

Apologies if the title of this post is a little misleading – I’m not suggesting to put your head down for 40 winks!!

There are only a few things you can do whilst sleeping and unfortunately SEO isn’t one of them.

In SEO terms NAP stands for name, address, phone number and it’s very important for your businesses search engine rankings, particularly local ones.

Most small businesses (especially those that run from home) don’t have NAP details on their website – they’re concerned about privacy and security (I best you’ve thought about disgruntled customers or pushy salespeople turning up unannounced at least once haven’t you!)

But why is this holding back your rankings?

Google and all other search engines want to be confident that the listings they show in their search results are relevant to the person’s query. So how can you have a good ranking for {jewellery shop bristol} for example if you don’t have SEO NAP details on your website? The short answer is you can’t.

All of your online sites (website, Google MyBusiness, Facebook page, Twitter etc) should feature your company name and full address. You don’t have to include your house name or number – but road or street, city, county and postcode should appear along with a fixed line phone number. I work from home – take a look at my contact details below.

So put aside 10 minutes this week and get your SEO NAP details published.

If you’d like help with this or any other aspect of digital marketing please get in touch