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The top 6 marketing challenges in 2017

The top 6 marketing challenges in 2017

As part of my job I do a LOT of research – technology changes so fast if you don’t keep up to date then you’re pretty much making yourself redundant. I’ve been a fan of Hubspot’s State of Inbound report for quite some time.  Now in it’s 9th year it’s a thorough review...
Digital Marketing Statistics 2017

Digital Marketing Statistics 2017

Smart Insights have recently published their Managing Digital Marketing report for 2017 and is full of digital marketing statistics from businesses across the UK and beyond. This annual report aims to understand how businesses are planning and managing their digital...
Emoji’s in business communications – Yes or No?

Emoji’s in business communications – Yes or No?

As it’s World Emoji Day (yes – there is such a thing.  For more info on this see http://worldemojiday.com) I had to write this post as so many of my clients ask me “Is it appropriate for me to use emoji in business communications?”. Unfortunately the answer isn’t...
How to ensure you’re achieving your goals

How to ensure you’re achieving your goals

It’s the start of 2017 and the air is full of positivity, determination, new years resolutions and business goals being created. Goals are great because they give you focus on what you want to improve but so many of them are never reviewed, let alone tracked.  Sound...