Top 5 tips to start email marketing

Top 5 tips to start email marketing

So you want to set up a email marketing system for your business?

That’s great news! Did you know that:

Email is the primary source of data for marketing people – with 41% relying on their email marketing response data. (Forbes)

Email has long been one of the most measurable channels for marketers. It helps you learn what your audience likes (so you can do more of it), and what they don’t (so you can do better next time).

Young adults are most likely to check their email from bed (70%), from the bathroom (57%) or while driving (27%) (Adobe)

Whilst checking your email in the loo is just a little bit gross (you wouldn’t be doing it while taking a shower would you!) and checking while driving is a TOTAL no no it proves that we’re all on the move and we take our inbox everywhere we go!

77% of UK consumers chose email as their preferred communication method with businesses (Statista)

So, here are my top 5 tips when setting up a new business e-newsletter system.

1. Make it super simple for someone to sign up

Of course you’re going to need as much info as you can get about person when dealing with them as a business but the newsletter signup form IS NOT the place to ask for it. Asking for full postal address, telephone number, date of birth, their favourite food and shoe size just puts people off!! Keep what you’re asking for them to give to a bare minimum – name, email address and maybe date of birth (if you want to send them a birthday present) is more than enough.

Also put your signup form EVERYWHERE – website, blog, Facebook page etc.

2. ALWAYS send a welcome email

You need to start building trust with a potential customer from the outset so send them a welcome email (this can be automated so you don’t have to manually send one every time someone signs up).

Thank them for trusting you with their email address, set their expectations as to what you’ll be sending them and give subscribers choices as to what information they receive if you can.

3. Don’t sell, sell sell

If you’re running a physical shop you wouldn’t just go up to someone who came in and start reeling off your sales pitch and current offer of the month (well at least I hope you wouldn’t!). Be conversational.

4. Keep it short and sweet

The average person is expected to receive 140 emails a day by 2018 (news.com.au) so a rambling subject line and the email body reading like War and Peace just won’t endear you to your list.

Keep your subject line descriptive, short and enticing and break up long blocks of text with paragraphs and images. And always, ALWAYS replace the short preview description to something really exciting!

5. Know who you are

How do you want people to perceive your business – corporate, professional, formal or more laid back and friendly?

Whatever you choose make sure you’re consistent to make your business approachable. And if you have someone writing your emails for you make sure they also know how you want your business to come across!

If you’d like to learn more on email marketing and get specific, tailored advice come along to my workshop!

Tickets available on Eventbrite:

Book now

A goal without a plan is just a wish – Antoine de Saint-Exupéry

Read more

Win a month of digital marketing!

Small Business Saturday UK is a non-commercial campaign set up in 2013 which highlights small business success in the UK and encourages consumers to ‘shop local’ and support small businesses in the community.

This years event takes place on Saturday 3rd December and to celebrate all the other lovely small businesses in the Bristol area I am offering one lucky company the chance to win a month’s free digital marketing support.

To be in with a chance of winning answer a few short questions on my Google form below.

Good luck!

#SmallBizSatUk

You may be able to start advertising in Facebook Groups very soon

Facebook has already confirmed that it will reach maximum ad load (the maximum allowable ratio of paid to organic content in a Facebook user’s feed) in mid-2017.  When they get there it could very well mean the company may not accept any more new ads from businesses.

However they have confirmed that they have started testing ads in Groups.

Facebook Groups now have around one billion users and even has its own standalone app making it easy for Admins of community, professional, buy & sell and hobby Groups to manage posts on a daily basis.

The tests are only being carried out in New Zealand, Australia, Canada and Ireland at the moment but I suspect it won’t be very long before it’s rolled out world wide (presumably so they don’t lose any revenue from standard ads!).

Apparently the ads will appear in Group news feeds much the same way as they do now for ads you see in your own personal News Feed.

While this is very good news for advertisers (as they’ll be able to target their ads by Group topics therefore reaching huge numbers of people talking about their products) I wonder how Group admins will feel about having their news feed hacked by companies they may not particularly like.

If you’re an admin of a Group I would LOVE to know your thoughts.

Jo

xx