Silent movies haven’t been popular for years right?
Well there have been some confusion in the industry regarding sound for social media videos.
Facebook have been advising companies to create videos “with or without” sound and have even gone as far as switching off audio when video posts play automatically in a news feed. Some of the “big boys” have backed up Facebook’s decision – lovely site Little Things (who have around 150 million monthly views!!) have said that 85% of their videos are viewed without the sound on.
Snapchat on the other hand reported in early June that two thirds of the videos posted to its mobile app are watched with the sound on.
So keeping in mind viewers may not actually hear the sound of your video here are my top tips to ensure your message is still received – loud and clear ;o)
– Make the first five seconds of your video amazingly engaging so people want to switch the sound on
– Add visuals or captions for important points so viewers on mute don’t miss anything
– Make it easy for people to understand the content of your video if they don’t have the sound on
Do you have any other tips? I’d love to hear them!
No, I don’t mean that cute fuzzy blue thing from Sesame Street – I mean who could really be scared of him (well I was but thats a whole other story!).
I’m actually referring to a piece of privacy legislation that was adopted by all EU member countries in May 2011 called The Cookie Law. It was brought in to protect peoples privacy online and means that all websites:
Let people know if they are using cookies
Explain what information is gathered by the cookies and how its used
Now before you go all #Brexit on me and tell me this doesn’t apply any more due to the UK leaving the EU, actually it does – and could get worse in future.
Richard Beaumont of Optanon says
Although the basis of the law is an EU Directive, the rules in the UK (and every other EU country) have been written into local law. In the case of the UK these are the Privacy and Electronic Communications Regulations (PECR). As long as RECR remains unchanged in the UK, the cookie consent rules will be in place”
(full article here https://www.cookielaw.org/blog/2016/6/27/brexit-and-the-cookie-law/).
If you are using a WordPress site – then yes, you are using cookies.
The Cookie Law details two types of cookies (session ones that don’t need to comply) and persistent cookies (which do). The basic WordPress installation have only session cookies it is possible that your WordPress websites doesn’t need cookies, however once you start adding plugins, any kind of analytics program, affiliate links etc these are persistent cookies and you will need one.
While no-one in the UK has yet to be prosecuted under the law I would urge all small businesses to be safe rather than sorry.
I HIGHLY recommend The Cookie Consent plugin for WordPress – it’s free, easy to use and the latest version has lots of great new features.
Don’t be afraid of the Cookie Monster any more – embrace him!